Every approved piece of pharmaceutical marketing represents hours of cross-functional effort, from strategy and creative to the cumbersome MLR or promotional review process. Pharma teams and their agencies spend days, weeks, and even months substantiating claims made in promotional materials and ensuring compliance with regulations from all types of governing bodies. 

But what happens to all this work after the landing page has launched, the email has hit inboxes, or the direct mail piece has been delivered? Too often, the project is archived and all that hard content approval work is left in the rear view. 

The problem: Manual or non-existing claims libraries 

As we explored in a recent article, while centralized claims libraries are the goal, in practice, most fall short. Very few life sciences companies successfully maintain a centralized claim library. Instead, they rely on a patchwork of spreadsheets, slides, emails, and old submission paperwork. 

Some pharma companies spend countless (and thankless) hours attempting to maintain manual claims libraries. Still others, who lack any formalized library process, are forced to start each new promotional campaign from scratch, recreating similar content over and over and risking costly errors. 

When each campaign is started from scratch, time to market is slower, redundant reviews fill up already-busy work days for reviewers across subject matter areas, and any competitive advantage of being first to market is lost. 

Not only do pharma companies lose precious time, but the marketing agencies working on their promotional materials burn billable hours chasing down almost-identical claims and sacrificing already tight profit margins. 

This problem isn’t due to a lack of diligence. It’s due to a lack of structure. Without a system for storing and automatically surfacing approved claims, the same work gets done again and again. 

The solution: Turn approved claims into strategic assets

Approved claims aren’t just compliance milestones; they’re intellectual property. When properly captured, they can serve as building blocks for future content, and the benefits are myriad. 

Centralizing claims ensures accuracy, reduces compliance risk, and creates consistency across brands and regions. And, it saves hours for creators and reviewers across the organization, streamlining both the production and MLR review process. 

The key to making this happen is systematic claims extraction and structured storage. That’s where Revisto is changing the game.

Revisto’s claims extraction and centralized library 

Leveraging the power of AI, Revisto automatically identifies and extracts approved claims from existing MLR-reviewed materials. Then, Revisto’s AI agents create a searchable library that teams can confidently pick up claims from whenever it’s time to create a new campaign. 

Extracted claims are automatically leveraged in subsequent MLR reviews, comparing new reviews to previously approved promotional materials. By directly linking these claims to their original supporting evidence, Revisto ensures transparent traceability throughout the MLR process. 

Ultimately, Revisto makes it easy for marketers to build from pre-approved content, while providing reviewers with full visibility into claim history. With the Revisto claims library onboard, pharma companies can reduce redundant reviews, maintain compliance, and speed campaign development, creating a scalable framework for agile, future-ready pharma marketing. 

To learn more about our claims library functionality and how Revisto helps top pharma companies eliminate MLR review bottlenecks, read our case study.